As everyone knows social media can make your beauty business. can be an incredibly powerful tool for marketing and growing a beauty business,If you succeed, it’ll rain customers. And if you don’t, they’re likely to go to the next best brand. It’s all about being where your customers are, letting them see you, and knowing how to appeal to them.
There are just practical tips and tricks that will help you stand out from the crowd, and will make sure your target audience finds your beauty business. Here are a few tips to help you get started:
Why should you market your beauty business on social media?
Social media marketing is an important part of any beauty business’ marketing strategy, let alone small businesses that are only starting their journey to success:
- Social media platforms allow you to engage with your current and potential customers
- It’s a quick and relatively cheap way to spread more awareness about your services.
- It’s a great way to establish your brand and relationship with a target audience.
However, not everyone can succeed at social media marketing. To make sure your cosmetics brand aces the social media, you need to choose the right platform to set up a profile.
So, what is the best social media platform to focus your marketing efforts? This is a tough question to answer as it depends on a lot of factors.
Granted that cosmetics businesses depend heavily on visual content, you might put the majority of your makeup products into the Instagram and Facebook basket. These two social media platforms offer everything you need for successful marketing: video, images, Stories, carousels, and lots of space for text.
social media marketing ideas, tips and tricks for your beauty business
Before we get to the best practices, you need to understand the basics. Once you choose the social media platform to promote your beauty business on, learn all the mechanisms and algorithms it uses. Which formats work best? Hashtags or no hashtags?picture or video ？ Long copy or short copy? How often should you post for maximum exposure? Which colors have the most impact on your chosen social media?
on-brand and recognizable
Your business’s social media page for your company is not a distinct, independent entity. Therefore, everything you post on it should be consistent with your brand’s identity.
On-brand content is the one that aligns with the company’s values, mission statement, and vision. It has to be consistent with the company’s overall message and image. Besides, recognizable content is easily memorable to the target audience.
Both on-brand and recognizable content are essential for building a strong brand and creating a positive image in the minds of followers and potential customers.
The idea is to inject your branding into everything you share online. Then, your followers will be able to easily differentiate you from the competition, immediately spot your publications on their feeds, and give them the treatment they deserve.
Bring value to your audience
If you want to turn random visitors into devoted followers, customers, and brand advocates, you need to give them a reason to hit the Follow button in the first place.
For large national and international beauty chains that are already well-known, gaining followers on social media isn’t that challenging of a task. However, the challenge arises for small businesses that haven’t yet established themselves in the beauty industry. Local beauty brands and smaller companies must frequently persuade users to follow them on social media by adding value to their posts.
You can add educational content to your social media plan to make your posts more valuable. This strategy can help you achieve your target in one shot:
- You’ll create highly engaging content that has a chance to go viral and bring your business a lot of exposure online (if your content gets liked, shared, and saved a lot, social media platform algorithms will promote it for more people to see).
- You’ll build your credibility and showcase your expertise in the field.
- You can increase your credibility by demonstrating your subject-matter knowledge.
Maintain balance in posts
From time to time, it’s okay to have some fun; not every single post you publish needs to be serious. To generate more exposure on social media and make your beauty business known to a wider audience, you can tap into fun content, too.
Search the web for the trendy meme and joke formats, and use them to create content for your niche.
Here’s some advice on that:
- Don’t be scared of using somewhat negative memes, telling your followers that events like these never happen at your cosmetics brand.
- Make sure you are familiar with the meme culture and know the exact meaning of every trending meme. Avoid using old jokes that are no longer funny or can be offensive to some.
Use testimonials and user-generated content
When it comes to beauty services, testimonials and reviews are a big thing. People trust other people, and you need to make use out of it to promote your beauty business on social media.
There are a lot of different ways in which you can incorporate testimonials and user-generated content into your social media content:
Ask your customers to share photos of themselves using your products. They should tag your brand in their posts so you can reshare them. Instagram’s ‘Add Yours’ sticker can help even better share user-generated content.
To make a user-generated content collection even more interactive, do it publicly. Prompt people to share photos of themselves fresh out of an appointment with you in a thread of Facebook comments, or on Instagram Stories. Thanks to Instagram’s new Add Yours Sticker, you can even start a chain of branded Story replies!
Spice up your user-generated with excellent storytelling for this strategy. Add details with every picture of a finished eye makeup or face makeup and the occasion people were getting ready for. Users love associating themselves with stories’ characters, so give them a chance to do so!
Transformation process content
The beauty industry focuses on appearances. No matter how much you or your clients talk about your salon, potential customers will want to look at the visual evidence on social media.
Ensure you have plenty of pictures and videos of your work, which you can share with all the details. Make sure that you post plenty of images of your finished works and explain what was done in detail. If it’s a particularly complicated case, you might want to publish a series of posts highlighting the job that has been done, focusing each of the posts on different details.
Posts like that often get a lot of attention: they’re a magnet for likes, shares, comments, and saves. This is because people may tag their friends to ask for an opinion, send the design or style to their current artist, or just save it for reference. Even if you don’t get a new customer from everyone who interacted with your post, you’ll still get a lot of visibility.
For even more impressive results, try to intrigue and wow your audience with the finished product posts. Instead of only posting the after, include the before, too. The more dramatic, the better.
Use hashtags
Hashtags can help you reach a wider audience on social media. Use relevant hashtags in your posts to increase visibility and attract new followers.
Hashtags can connect your post with other posts that are relevant to the same topic, making your post more discoverable by others. This helps to increase the visibility of your post and attract more attention and engagement.
Hashtags can bring a group of people together as they can help you share similar interests and viewpoints with others. This can facilitate community building and communication.
By tracking popular hashtags, you can stay updated on current trends and topics, which can help you stay current on events and topics.
Using your own brand hashtags on social media can increase your brand’s exposure and help establish your brand’s reputation and awareness.
Hashtags can be used to promote marketing activities and help you connect with your target audience. For example, you can use specific hashtags to promote a product or service and interact with potential and loyal customers.
