About private label cosmetics
Private label brand
Letcos 100% serve the production of private label cosmetics, as a third-party factory of private label, we don’t crate our own brand and don’t retail any cosmetics. 80% of our customers are contract confidential (including OEM and ODM), and the other 20% are small and medium-sized customers who need inventory white labels.
Letcos is a cosmetic GMPC factory with ISO22716 certification, which can provide high quality cosmetics for private label brand customers in the US, EU, UK, Canada, India, etc. And produce cosmetics in accordance with US FDA and European Union Cosmetics Regulations (EC).
Letcos provide 3 ways of cooperation for private label customers:
White label (empty label),ODM,OEM
White label (empty label)
White label (empty label) products are products that we have already produced. There are currently about 300 models. They reserve a place for printing the logo. . White label (empty label) is very suitable for small start-up brands. It only needs a small start-up capital to create a cosmetics brand line. We even minimum order quantity of 1PCS, which can start within $100. The disadvantage is that you can only choose from existing stock products, and in most cases you can only change the label.
advantage:
Low minimum order quantity, 1 piece is enough
Low cost, no need to invest in research and development
Fast delivery, 3-5 days to ship
shortcoming:
Product selection is limited
low personalization
The global white label cosmetics market is expected to grow at a CAGR of 5.9% during the forecast period (2023-2028) . The growth of the market is attributed to factors such as increasing demand for private label brands, growing awareness about personal grooming, and rising disposable income .
Compared with OEM/ODM high MOQ,Our private labels are industry-leading both in terms of MOQ and price.we have more 300 type white label makeup products for you to choose.Whether it is an urgent order or a supplementary order, it only takes about one week to ship quickly. Our very low MOQ makes your start-up capital only need 100 US dollars.
how to start own private label makeup line?
Step 2, send us your logo file, and tell us the required printing process and color,and we will generate a design sketch for you check
Step 3, rechecked all of the details, after checking correctly, the product will be printed, this process is about 5-10 days
Step 4, when the goods are sent out, we will provide a tracking number to you , and you can track the delivery process of the package.
Some details about private label cosmetics
Once the order is confirmed, we will start the production process and will not accept change, return orders or refunds.
Different product print process，the print cost is not the same,and the quotation from the customer service shall prevail.
ODM
ODM orders are the cooperation method with the highest proportion,the main characteristic is use our core technology and research and development capabilities to produce products that customers need,then customer oem this products.The OEM advantage lies in reduce the R&D cost,accelerate time-to-market,improve product quality and production efficiency.ODM and white label have many similarities, both use our mature formula, but ODM MOQ will be higher, it belongs to contract manufacturing, so more options can be changed, such as color, packaging, formula, fragrance, etc. more brand specificity for brand side.
advantage:
strong personalization
No R&D costs
Fast delivery, 20-30 days
shortcoming:
no obvious disadvantages
OEM
OEM is the acronym for “Original Equipment Manufacturer”. OEM cosmetics means that the brand party entrusts the factory to produce cosmetics according to the specified requirements. Usually the brand side will provide the production technology, and have clear requirements for the production factory in terms of process, raw materials, packaging materials, etc., and the factory is only responsible for production and providing manpower and space. Brands with R&D and production capabilities will use the OEM model to produce cosmetics, and control the quality of production while reducing investment in production equipment and reducing factory management costs. For example, Estee Lauder, Lancome, Dior and L’Oreal are all OEM processing. These international brands have excellent research and development capabilities, and they also pay more attention to product research and development. At the same time, they transfer the production process to third-party production factories, which is very efficient. Price reduction cost and increased competitiveness. Therefore, we can see that the products of these international brands are often very unique, and new products are constantly updated.
Through OEM, the brand side can build a production line without investing a lot of money, and can completely control the product quality. Most of the products of international brands are produced by OEM. This is a very wise and win-win move. There is no need to operate an expensive factory, and focus on product research and development to gain more value.